Sitecore scoops up AI digital search platform
Sitecore has acquired US-based Reflektion, an eight-year-old artificial intelligence-powered digital search platform that works to predict patterns, context and customer needs in order to convert shoppers.
The acquisition is the fourth made by Sitecore this year and follows a US$1.2 billion investment into the digital experience vendor to drive growth. Sitecore said Reflektion’s complementary commerce, AI and personalisation capabilities would sit well alongside those acquired through the purchases of Four51, Boxever and Moosend and further elevates personalisation and real-time information across channels.
Specifically, Reflektion’s capabilities are to be combined with Sitecore’s offering to help engage, educate and empower shoppers to make purchase decisions faster. Use cases include transforming product data into more consumer-friendly language, to understanding shopper
Article source: https://www.cmo.com.au/article/691157/cmo-top-8-martech-stories-week-9-september-2021/
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