Sitecore acquires email marketing vendor
Sitecore struck an agreement to acquire Moosend, a UK-based email marketing automation and campaign management platform, for an undisclosed sum.
The acquisition comes just months after Sitecore raised US$1.2 billion in order to fuel its ambitious growth plans to build a comprehensive personalisation platform for organisations. Sitecore also recently acquired ecommerce player, Four51, as well as customer data platform provider, Boxever.
In a statement, the company said Moosend’s email marketing campaign automation and AI-powered customer engagement features will help streamline Sitecore’s ability to engage, nurture and convert customer relationships by personalisation across every channel. The deal is set to close by the end of May 2021. Moosend currently counts Sephora, Interpublic Group and Domino’s as customers.
Sitecore chief executive officer, Steve Tzikakis, noted concerns around privacy and new regulations such
Article source: https://www.cmo.com.au/article/688161/cmo-top-8-martech-stories-week-6-may-2021/
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