Sitecore kicks off US$1.2 billion growth plan

Sitecore is claiming to have secured the largest-ever capital investment in the martech space to fuel fresh product innovation, more than double its market presence, expand its geographic footprint and enhance its global brand standing.

The digital experience management software company this week confirmed it’s locked in $1.2 billion in investment for a large-scale growth plan aimed at dominating the martech space.

“An investment of this magnitude in our industry is unprecedented,” said Sitecore CEO, Steve Tzikakis. “As companies and consumers search for more seamless ways to communicate, co-ordinate and collaborate during this momentous period, Sitecore’s investment will supercharge product innovation in order to better enable deeper and more engaging experiences across the entire customer journey.”

The investment injection comes as Sitecore celebrates its 20th anniversary this year. Founded in 2001, the vendor works with more

Article source: https://www.cmo.com.au/article/685745/cmo-top-8-martech-stories-week-21-january-2021/

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