SugarCRM launches new products and vision
SugarCRM, a customer experience company, has debuted a new portfolio of customer experience applications which it’s pitching as key to differentiating CX.
Sugar’s new portfolio of customer experience applications consists of: Sugar Market, a marketing automation solution designed to supercharge marketing efficiency and productivity; Sugar Sell, a sales automation solution renowned for its intuitive user interface, extensibility and customer satisfaction; and Sugar Serve, Sugar’s new customer engagement centre solution designed to streamline case management and issue resolution.
Sugar’s new Intelligent Customer Experience platform, which unifies disparate data into a single ‘time aware’ customer data model, is one of Sugar’s three key differentiators. The second is No-Touch Information Management, which allows users to spend less time entering and finding data and more time delivering positive customer outcomes. The third differentiator is Continuous Cloud Innovation.
Qualtrics adds enhancements to Article source: https://www.cmo.com.au/article/664977/cmo-top-10-martech-stories-week-8-august-2019/
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