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Low input cost, a rising consumer base, secured profit margin, hassle-free business process, and great scope for business expansion — the perfect recipe for a successful business venture.
The cloud kitchen concept offers all the above, especially in a country like India, which is home to myriad restaurants, street stalls and food centres. These kitchens are restaurants that focus exclusively on takeaways and do not offer dine-in facilities. A consumer places his/her order online (via an app or website), then the outlets prepare the food and subsequently, the food is delivered to the door of the consumer.
The concept has already become the darling of the food business in metro cities and is penetrating rapidly into tier II and tier III cities. A recent study by the Indian Brand Equity Foundation concluded that India’s food delivery market alone is worth
Article source: https://www.entrepreneur.com/article/337569
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