Dive Brief:

  • Chipotle will give away up to $1 million in free burritos as part of a mobile promotion running around the close of the current NBA season, according to a news release.
  • Every time an announcer — including play-by-play announcers, color commentators and sideline reporters — says “free” on-air during the first half of official league game coverage, the Mexican fast-casual chain will offer up to 500 burritos. For the second half of games, mentions of “free” will result in 1,000 burritos up for grabs. The regular-priced entrée meals will be available to mobile users who text unique codes that will be shared on Chipotle’s Twitter channel to the number 888222. The giveaway is capped to the first 20 on-air mentions of “free” per game.      
  • The “Freeting” campaign also waives delivery fees for orders of $10 or more placed through Chipotle’s app, website and the delivery platform DoorDash during the

    Article source: https://www.marketingdive.com/news/chipotle-integrates-twitter-with-sms-to-dole-out-free-burritos-to-basketbal/555642/

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