by | Apr 11, 2017 | SMS Marketing |
In 2007, Todd Matherne hit rock bottom. Arrested for selling steroids, Matherne was given a seven-year sentence, even though he was a first-time offender. But what changes a decade has wrought since then. Related: 6 Stories of Super Successes Who Overcame Failure...
by | Apr 10, 2017 | SMS Marketing |
By Edward Willis at industry research group Sports Marketing Surveys At Sports Marketing Surveys INC., we like questions and answers, and arguably the question “who is cycling?” has never been more important. Our participation research from 2016 reveals that cycling...
by | Apr 10, 2017 | SMS Marketing |
Consumers might favor chat apps over SMS these days, but businesses increasingly are relying on SMS for critical customer communications. Historically, telcos generated much of their income from voice services. As time went on, consumers began to discover text, and...
by | Apr 8, 2017 | SMS Marketing |
Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR). The changes are set to come into effect 25th May 2018. Earlier this year, the EU Commission ‘quietly’ proposed a...
by | Apr 7, 2017 | SMS Marketing |
Richard Tumusiime, Marketer. The use of statistics is important not only for general planning but also marketing purposes. In marketing, we rely on statistics (market research) to segment, target and position the product offer in the market. Organisations generate...
by | Apr 7, 2017 | SMS Marketing |
Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR). The changes are set to come into effect 25th May 2018. Earlier this year, the EU Commission ‘quietly’ proposed a...
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