Shopper Marketing Undergoes A Digital Evolution

Shopper marketing, a longtime favorite of CPGs typically used for in-store signage or to get products on eye-level shelves, is undergoing a massive transformation thanks to the spread of ecommerce and online shops. Of the $178 billion marketers spend annually on...

Firm launches mobile marketing solutions for SMEs

One of the leading providers of bulk SMS and mobile marketing services in Nigeria, eStoreSMS.com, has launched its latest suite of mobile marketing solutions for the Small and Medium Enterprises. The Chief Executive Officer, Vogue Web Solutions, Michael Simeon, stated...

13 Noteworthy Enterprise Marketing Automation Tools

PHOTO: Shutterstock Marketing automation software helps a marketer automate tasks such as lead management, email marketing, landing page creation, social media listening, message personalization and website visitor tracking. The goal is to automate low-level tasks so...

Times Opinion – Top Five Things

The Times’ Newsroom staff weigh in with their top five things of the week. Times Newsroom Staff Put your blue recycling bins out this week If this sounds like a broken record or is giving you a sense of deja vu, bear with us. This is another alert about the City...

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