SMS Marketing Is Making a Comeback

Remember this guiding principal when developing a mobile ecommerce strategy: personalization is a two way street PHOTO: Alexander Lyubavin SMS messaging is now regarded as an “old” form of communication, but the art of SMS marketing is making a comeback...

The Best Marketing Trends of 2020

With only a couple of months left in the year, it is time for us marketers to start looking forward. What marketing trends will 2020 hold? With constant changes to technology like augmented reality and marketing automation, we can be on the lookout for exciting things...

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