Compared to virtual concerts and live-streamed yoga, SMS text marketing has been around for a while, yet it remains a powerful tool for product discovery and customer engagement. In 2020, 75 percent of consumers who own mobile phones were okay with receiving marketing messages after opting in for the service, according to a report from TechJury. Text message open rates average 98 percent, and they have a 209-percent higher response rate than phone, email, or Facebook. Moreover, consumers redeem SMS-delivered coupons ten times more often than other types of coupons.
Colorado-based dispensary Ajoya’s, experience with texting opted-in customers has been overwhelmingly positive. “Our text open rates are really high, and we see a quick response from customers,” said Ajoya marketing consultant Kate Heckman. “We built text messaging into our content calendar. Also, if we have excess inventory or want to promote a flash sale, we can
Article source: https://mgretailer.com/business/marketing-promo/cannabis-marketing-101-sms-text-messaging/
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