“Happy Cabbage Analytics and Delta Emerald’s mutual focus on data-driven decision making creates the foundation for a long-term partnership,” said Ian Dominguez, Principal of Delta Emerald Ventures. “We believe dispensaries and brands will increasingly demand actionable customer insights, derived from real-time transaction data. Andrew and team bring a level of sophistication that positions them to feed this growing demand.”
Launched in 2019, Happy Cabbage Analytics is an integrated data, insights, and marketing platform designed to help cannabis retailers and brands target lost customers and automate informed business decisions from their first party data. The platform algorithmically sorts retailer data to understand customer preferences and behaviors, enabling businesses to deliver hyper-targeted marketing campaigns while optimizing sales and performance. Their products feature best-in-class analytics capabilities,
Article source: https://www.prnewswire.com/news-releases/cannabis-data-analytics-firm-happy-cabbage-announces-1-5m-series-seed-funding-301148035.html
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