IBM Watson can tell you a lot of things, and now it’s telling marketers a lot of information about their audiences and why they need to connect with them. That’s the key to this new feature from IBM’s Watson Marketing Insights solution – actionable audience insights.
I spoke with David Pugh, Program Director, Offering Management, Watson Marketing for IBM about Marketing Insights and the audience insights feature. Consider this: you are tracking a ton of data on your customers and prospects, way too much to analyze manually, but also way too much to run basic analytics and get any valuable insights to do something with. Although we know how important data is, there can be too much, and you end up overwhelmed with it.
IBM Watson Marketing Insights is designed to ease that stress for the marketer. Not the data scientist, but the marketer
Article source: http://diginomica.com/2017/05/12/ibm-watson-gives-actionable-cognitive-and-predictive-insights-to-marketers/
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