Duties Responsibilities:
- Manage lifecycle marketing programs from concept through execution – building business requirements, key objectives, customer communications, and measuring campaign results
- Maintain master communications calendar and lead campaign planning process
- Manage the prospect and customer database by creating targeted lists and segments and maintain list health
- Act as subject matter expert and channel owner for email, SMS/push notifications, and in-app messaging tools, including maintaining relationships with 3rd party service providers
- Manage, collect and report digital marketing KPIs; present business updates, including analytics/KPIs, budgets and forecasting
- Create meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments
- Responsible for system/data integration to improve marketing automations and ensure their successful implementation with marketing technologies and data sources
- Partner with Insights/Analytics team to continuously analyze, personalize, and A/B test marketing campaigns
- Collaborate with all teams across Opcity, including the Sales organization, to identify how email can play an important role in their
Article source: https://www.builtinaustin.com/job/marketing/campaign-manager/42016
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