Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now.
The long-awaited replacement to short message service (SMS) was first conceived back in 2008 but the progress of the new messaging platform has been stuttering at best. Many would call it an utter shambles.
For consumers at least, RCS is now available to all android users in the U.S. as Google rolled out the new messaging platform in December.
But where does this leave businesses and organizations that want to use RCS to market and communicate with their customers?
What is business RCS messaging?
RCS is the evolution of the clunky and outdated text message. SMS is over 25 years old and despite being an incredibly powerful and responsive channel, its replacement is well overdue.
With RCS you can send images, video and share files. The new protocol support read
Article source: https://martechtoday.com/business-rcs-messaging-will-it-ever-be-a-workable-solution-for-marketers-237855
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