VuPulse Launches VuSMS, the Industry’s First Marketing Solution to Reach Live TV Viewers and Drive Live Tune-In on Mobile
Forget lame 0.1% open rates. VuPulse, the digital advertising industry’s only Post-Click Marketing Platform, is harnessing the power of SMS to forge deep personal connections with consumers, drive direct response and immediately convert awareness into viewership.
With 75%* of consumers open to receiving SMS messages from brands, SMS response rates at 209%** higher than phone, email and Facebook, and SMS open rates at an unheard-of 98%***, VuPulse developed VuSMS an innovative solution to engage TV and video viewers and drive them to interact from mobile.
“While quickly getting consumers to what they desire is critical, with SMS we take it to the next level,” said Kevin Hill,