The loyal customer is increasingly the holy grail of retail — everyone wants to create them, but in an environment littered with discounts, digital offers and competing influence, holding a customer’s attention is not exactly easy work. Communication is key, but getting the signal through all the digital noise is often easier said than done.
Which is where Bridg enters the picture. Founded in 2012 in Los Angeles, the digital marketing firm works to bridge (hence the name) the gap so that the various communications don’t fall into the void.
“We can decipher new from loyal customers
Article source: http://www.pymnts.com/news/retail/2017/building-a-better-digital-bridg-for-customers/
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