Brisk Tea opens ‘Cans of Whup Ass’ with ‘Hobbs & Shaw’ partnership

Dive Brief:

• Brisk, a tea brand managed by PepsiCo and Unilever, is launching a new campaign in partnership with Universal Pictures’ new movie, “Fast Furious Presents: Hobbs Shaw,” according to a press release shared with Marketing Dive. For the campaign, the brand asked for ideas from aspiring filmmakers to create a new digital ad for a limited edition of Brisk Iced Tea. The cans, branded “Cans of Whup Ass,” are named after a line spoken by actor Dwayne Johnson in the movie’s trailer.
• The winning ad concept was developed by creator Evans Alexandre, and the resulting ad stars WWE Superstar and actor Roman Reigns, who is featured in the film. In addition to designing and developing the ad, Alexandre received a summer mentorship with “Hobbs Shaw” director David Leitch and an unspecified Brisk grant for “creative pursuits.” The campaign also includes “Hobbs Shaw” labels on three kinds of Brisk

  Article source: https://www.marketingdive.com/news/brisk-tea-opens-cans-of-whup-ass-with-hobbs-shaw-partnership/558028/

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