Brands, Personalization And The Future Of Cross-Channel Marketing

Jeremy Swift is the cofounder and CEO of Cordial, an advanced cross-channel marketing platform that helps brands connect with customers in a hyper-personalized way across email, text, mobile apps, and more. Cordial’s technology is unique in that it collects all the data that a marketer has on its customers, unifies it in its platform, and helps them use those data in imaginative ways to create “emotionally intelligent marketing.” I had the pleasure of sitting down with Jeremy to find out about how the company is helping brands create more meaningful connections with their customers.

Gary Drenik: You guys have an impressive roster of clients— Revolve, 1-800 Contacts, Backcountry, and Eddie Bauer. Why are these well-established brands turning to your platform to connect with their customers?

Jeremy Swift: We have found that

Article source: https://www.forbes.com/sites/garydrenik/2021/12/09/brands-personalization-and-the-future-of-cross-channel-marketing/