Boston Startup Klaviyo Raises $320 Million, Doubling Its Valuation To $9.5 Billion In Seven Months

More than a decade ago, Andrew Bialecki found himself running into a recurring problem. Already with a startup under his belt, had amassed a couple thousand users for his next project, a running-themed website to help users find road races and training maps. Unable to track how those early adopters were using the site, Bialecki couldn’t customize it for their experiences. The entrepreneur was certain the data was there, somewhere. He just couldn’t extract it.

That problem became the inspiration for another, much bigger business: Klaviyo. “We had a thesis that a lot of businesses have a ton of first-party data that they are just not using,” Bialecki tells Forbes. “If you

Article source: https://www.forbes.com/sites/rebeccaszkutak/2021/05/18/boston-startup-klaviyo-raises-320-million-doubling-its-valuation-to-95-billion-in-seven-months/