NEW YORK–(BUSINESS WIRE)–Oct 24, 2018–Bluecore, the retail technology marketing company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced that it has acquired Betaout, a customer intelligence and marketing automation platform for ecommerce companies. Betaout’s technology will complement Bluecore’s growing marketing tech stack, adding Facebook, onsite, mobile push and SMS as channels for real-time customer engagement and hyper-targeted personalization campaigns.
With this acquisition, Bluecore establishes Bluecore India, its new hub for innovation and best-in-class engineering, which will help Bluecore set a footprint in India, being one of the world’s fastest growing ecommerce markets.
News of the Betaout acquisition follows Bluecore’s recent expansion into Europe and growing adoption by global brands, all of which puts Bluecore’s technology in over 60 countries.
“Betaout has incredible technology, a talented team that operates in one of the fastest growing ecommerce markets in the world and strong results for its clients,
Article source: https://www.apnews.com/da547d1c58aa4e10a5f1abb129026197
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