SMS Marketing Blog

The latest SMS marketing developments

SMS Marketing Blog

The latest SMS marketing developments

Build Enough Friction to Set Your Brand on Fire

By John Bartold Are we making it too easy for customers to establish a relationship with us? Be careful about creating a loyalty strategy that’s too easy – and has too little payoff. When people talk about being customer-centric, the word “frictionless” seems to equal...

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SMS Spam Still a Problem

According to an eye-opening new report from eMarketer, SMS spam is still a problem causing headaches and annoyances for consumers everywhere. “Spam messages coming from SMS and messaging apps are becoming more widespread,” this week’s report explains. According to the...

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Why should you pay to opt out of SMSes?

The CPA has been in force for more than five years. How is it that consumers are fighting this battle five years down the line? Because, by and large, big corporates in South Africa are not customer-centric and regulatory arbitrage is the order of the day. Regulation...

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How brands can make their SMS list exclusive

By Dan Slavin Whether you are growing an existing SMS marketing list or building one entirely from scratch, use every traditional marketing channel to inform customers of the benefits that opting-in to your text messages can deliver. <!–...

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