SMS Marketing Blog

The latest SMS marketing developments

SMS Marketing Blog

The latest SMS marketing developments

Bottom of the pyramid aspirations

AYESHA SHAIKH: C.K. Prahalad defined the Bottom of the Pyramid (BoP) as “people earning less than $1,500 a year.” How would you define BoP within the context of Pakistan?FAHD ASHRAF: Reckitt Benckiser (RB) defines BoP as those underprivileged consumers who have...

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Report: Shoppers want more SMS options

Retailers and travel/hospitality contact options via SMS also ranked high on the list. However, while consumers say they are open to this type of contact with their favorite brands, fewer than half are currently hooked in to SMS options with their financial...

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Demographica sells SMS division

Velocity Media has acquired B2B agency Demographica’s email and SMS marketing division “Consumer-directed email and SMS marketing is where we started — it’s where we cut our teeth — but, for the last few years, our focus has changed to B2B. In saying that, the email...

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