Today’s marketing organization uses countless SaaS-based tools and platforms that live outside of an organization’s network. As their digital footprint grows, so does their potential for digital risks targeting their enterprise, brands, and customers. Even if they don’t join the latest social media platform, in most cases there are not proper security systems in place to ensure a person or brand is even verified. They just can’t scale with pesky things like security and privacy controls in place.
Due to these limitations it is almost entirely up to each organization to gain a full understanding of their digital footprint and to monitor it as it grows. This week we’re going to take a look at some of the more common digital risks that can occur across the open, deep, and dark web, with a dash of mobile and social thrown in
Article source: https://securityboulevard.com/2019/12/beyond-marketing-getting-ahead-of-brand-issues/
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