With 5 billion people in the world that can send and receive SMS messages, marketers have started adding text messaging as an additional channel to drive awareness and conversions. SMS marketing and advertising is growing at a surprising rate, with 37.2 million people who accepted to receive SMS advertisements by 2016. This number is expected to grow to 48.7 million by 2020.
Use video marketing to engage your target audience
Video marketing is using videos to promote and market your products and services, while increasing engagement on your digital and social media channels. One of the best ways to make your messages more engaging is to use video in your SMS marketing. The types of videos you can create depend on what you are trying to achieve. Here are some types of videos you can promote:
- Informative videos
- Company overview videos
- Product/service demonstration
Article source: https://customerthink.com/best-ways-to-use-video-marketing/
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