The mGage team looks at how SMS can help with customer care and offers advice on how to use it most effectively.
Did you know that, according to TrustPilot, 95 per cent of people who had a bad experience are willing to give a brand another go if they know that their issue was dealt with correctly? Customer care is extremely important for brands, and facilitating customer care over as many communication channels as possible is good business practice. Text messaging, or SMS, is an excellent channel for customers, because it’s convenient, and immediate. We ran a webinar on the Best Practices in SMS customer care and wanted to share some of the key points from that here.
SMS customer care use cases
Customers prefer SMS customer service to voice because it’s more convenient than waiting on the phone. In fact, according to
Article source: https://mobilemarketingmagazine.com/best-practices-in-sms-customer-care
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