With the increasing number of mobile users worldwide, several businesses are using SMS as the preferred communication channel to engage and share useful information with their customers. Although there are numerous channels available to survey your customers, SMS is one of the quickest ways to reach out to them. Therefore, it should be a part of every marketing strategy that can help you enhance certain aspects of your business and satisfy your customer’s needs. According to Gartner, SMS is considered as the top 4 most-adopted mobile marketing tactics.
In SMS Surveys, web links are sent along with a message to the target audience via SMS (short message service). For instance, you can send surveys to customers after every interaction to know their insights about your products and services.
Article source: https://customerthink.com/benefits-of-sms-surveys/