Tell us why you chose to start Beekeeper’s Naturals.
I grew up not being able to take traditional over-the-counter medicines due to an autoimmune condition. I was studying abroad in 2012 and came down with tonsillitis, and was scared I’d get so sick that I’d need to come home. I went to a local pharmacy in search of a remedy and found bee propolis, a natural substance that bees make containing 300 beneficial compounds and support immunity. I tried it and it actually worked. When I got home to Canada, I realized there wasn’t a brand that offered that type of product that also delivered on quality and efficacy. Fascinated to learn more about hive-derived ingredients, I became a beekeeper during my senior year of college and learned how to formulate my own products. My passion stuck, and in 2017, I left my post-grad trading job at Goldman Sachs to launch
Article source: https://www.adweek.com/inside-the-brand/challengers/beekeepers-naturals-founder-on-the-buzz-behind-its-recent-sales-surge-and-expansion/
Recent Comments