Street Talk reported earlier this year that it added to its stake in November 2019, when it tipped in more capital via its Mercury Capital Fund 3, and owned about 50 per cent of the group prior to the sale.
At the time Street Talk flagged plans for a sale of MessageMedia, with JP Morgan mandated to review its options and hold talks with potential buyers.
In announcing the deal, Sinch, which is also a cloud-based mobile customer engagement platform, said MessageMedia management, including chief executive Paul Perrett (who was chief operating officer at Aconex prior to its $1.6 billion acquisition by Oracle,) would now be charged with continuing its growth to build a leading position in customer engagement for small and medium-sized businesses around the world.
Sinch is publicly listed in Sweden, and will continue to run MessageMedia as a separate business unit.
“Addressing small and medium-sized businesses opens up a
Article source: https://www.afr.com/technology/melbourne-tech-firm-snapped-up-for-1-7b-20210609-p57znz
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