Attentive vice president of client strategy, Elizabeth Ray, presented a strong argument for text message marketing. At Beauty Inc’s Virtual Wellness Summit, Ray spoke about the massive swell of business Attentive experienced at the onset of COVID-19, and the marketing opportunities inherent for brands moving forward.
Attentive, which analyzes data anonymously from the 1,000 brands it counts as clients, turned to the numbers when reasoning out its strategy moving forward. “Looking back over the first 90 days of the pandemic, what we saw was that e-commerce sales across all verticals were pacing above average starting around April 15,” Ray said. “It’s possible this was due to people realizing the effects of the pandemic may be longer than originally thought, and they started shifting their purchases to primarily be online due to help precautions. Also brick-and-mortar and store closures.”
According to Ray, there came other shifts in beauty buyers’ spending habits. “Consumers Article source: https://wwd.com/beauty-industry-news/beauty-features/attentive-mobile-insights-covid-trends-text-message-marketing-1203682186/
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