Attentive Partners with Authentic Brands Group and SPARC to Power Mobile Commerce and Conversations via SMS for Shoppers

NEW YORK–(BUSINESS WIRE)–Oct 7, 2021–

Attentive, the most comprehensive text message marketing solution, today announced a partnership with Authentic Brands Group (ABG), a global brand owner, marketing, and entertainment company, and SPARC, a leading retail enterprise, to offer shoppers mobile commerce and unique shopping experiences via SMS. Customers will be able to subscribe to SMS programs, powered by Attentive, that grant access to personalized interactions with their favorite brands.

“With the acceleration of e-commerce, including increasingly more purchases made on mobile, brands must innovate to keep pace with the shifting expectations of consumers,” said Brian Long, CEO and Co-founder, Attentive. “We are excited to power ABG’s mobile commerce to help the business evolve in new ways that will remove friction in the customer journey and simplify the brand to consumer communication.”

Shoppers can currently sign up for SMS via the desktop and mobile websites

Article source: https://www.valdostadailytimes.com/news/business/attentive-partners-with-authentic-brands-group-and-sparc-to-power-mobile-commerce-and-conversations-via/article_75ff66ab-90e2-5801-ac57-633c71d84344.html