As of today, your favorite DTC candle brand will no longer text you 10x a day about the $72 candle you left in your cart—well, at least not from the same number. SMS marketing platform Omnisend recently informed Marketing Brew that…
- An ATT and T-Mobile ban on using short codes to message consumers went into effect today. It’s meant to reduce text spam, but it’s a bit of a headache for mobile marketers.
- Short codes = those five- or six-digit sending numbers used by many businesses, including that cursed candle company, for commercial messaging.
Good trouble: Omnisend CEO Rytis Lauris says it’s good news for marketers, despite the tedium of changing numbers.
- “We see it as a huge leap forward to ensure SMS and MMS remain trusted growth channels for brands. A dedicated unique number for each brand is the only way to develop trust and reduce confusion with consumer SMS opt-ins,” Lauris told
Article source: https://www.morningbrew.com/marketing/stories/2021/03/01/att-tmobile-ban-short-code-messaging-means-sms-marketers
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