Ask for Less to Give More to Your Customers

It amazes me how complicated some reward programs’ sign-up processes are. You are prompted for your birthday, anniversary, address, email address, age, and then to go online, register and answer more profile questions. For each piece of additional information you ask for, your adoption rates are going to decrease. A single step process or self-serve kiosk at the point of sale or hostess station can reduce the friction immensely.

Article source: http://www.huffingtonpost.com/entry/ask-for-less-to-give-more-to-your-customers_us_59569e78e4b0f078efd9897e