Did you know the average person picks up their phone almost 50 times a day? Which is just one of the reasons why SMS Platforms are still a feasible marketing tool. Although SMS faces the heat from email marketing and other E-Commerce tools, nothing quite sizes up to it. Imagine your company’s promotional texts getting 98% read-rate within minutes of being sent, anytime, anywhere. SMS Marketing helps do that, and much more.
Read on to know why the Short Message Service (SMS) is still one of the most preferred marketing tools of marketers and businesses.
What is SMS Marketing?
SMS marketing involves sending a company/brand’s marketing offers or other information via text message. Businesses use this cost-effective tool to communicate promotional material to existing customers who have signed up for text messages. Texting has the best customer engagement rate of all marketing tools. Recent surveys reveal about 82% of consumers
Article source: https://knowtechie.com/are-sms-platforms-still-a-feasible-marketing-tool/
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