Cannabis retail has come a long way since the early days, and with consumption and sales breaking new records year-over-year, dispensaries now are working with more data than ever before. When it comes to marketing campaigns and customer retention, what once was a guessing game now has the potential to be more insightful, precise and, ultimately, successful.
However, the influx of information may be a double-edged sword for retailers who are not prepared to leverage the insights strategically. Without the right tools to organize and understand the data, dispensaries could overlook critical consumer details and miss new acquisition opportunities.
With federal legalization on the horizon, it’s crucial for retailers to take a proactive approach in understanding customer data and engagement. Those with modern analytical solutions at their fingertips will be better positioned to grow their customer base in this increasingly competitive space.
Audience building remains a bottleneck for
Article source: https://mgretailer.com/sponsored/are-retailers-prepared-to-leverage-the-cannabis-data-boom/
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