Dive Brief:
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Amazon has launched SMS (short message service) for its Alexa devices, according to a TechCrunch report. The feature needs to be enabled on the Android mobile app and works in conjunction with the free calling feature announced last year, along with the user’s imported address book.
- The feature works only for sending SMS messages from Android phones and within the U.S. It requires that the Alexa app be installed on a mobile device.
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Amazon said it can’t offer the feature for iPhones or for third-party Alexa speakers, although it can send messages to any device that receives SMS, including iPhones, according to CNN.
Dive Insight:
Despite the failure of the Amazon Fire Phone, Amazon continues to make inroads into the cellular phone world through its Alexa devices. With the addition of SMS messaging in conjunction with Android phones, Amazon is expanding the usefulness of Alexa — the key to future growth
Article source: https://www.retaildive.com/news/amazon-sends-a-message-with-alexa-sms-feature/516118/
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