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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
Amazon’s CTV Boom
Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV ad inventory comes from content on Amazon’s Fire TV device and through its IMDB TV platform (rather than Prime Video), and industry watchers predict that advertiser interest in it is only going to grow. Amazon’s purview into the shopping world means that it knows, and in an identifiable way, what specific shows and products people and households are watching and buying. These factors are “especially compelling” to advertisers that are already selling on Amazon, and these are the buyers have have already leaned into Amazon’s Article source: https://www.adexchanger.com/ad-exchange-news/wednesday-25112020/
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