An example of a fraudulent advertising scheme that Amazon is trying to eliminate with a new lawsuit. 

Amazon doesn’t know exactly who is using its name in an allegedly fraudulent text message advertising scheme, but the company is suing them anyway.

The Seattle retail giant filed a federal lawsuit in Seattle last week against 50 defendants identified as “John Doe,” alleging that they’re posing as Amazon and sending text messages aimed at driving web traffic to advertisers’ websites for profit.

The defendants, Amazon said in a complaint filed Tuesday, are “engaged in a widespread, fraudulent marketing scheme that bombards victims with unauthorized text messages that abuse Amazon’s brand to generate (web) traffic.”

In what it calls an “illegal advertising scheme,” the yet-to-be named defendants are sending “fake text messages” that are “intentionally designed to trick unsuspecting consumers to click on a

Article source: https://www.geekwire.com/2021/amazon-goes-alleged-fraudulent-text-message-advertising-schemes-new-lawsuit/

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