Alliance Data Systems Corporation ‘s ADS Ohio-based card services business, Columbus, recently announced that it has entered into a long-term agreement with Viking Cruises. Per the agreement, Columbus will provide co-branded credit card services to Viking Cruises. 

This co-branded credit card will enable the customers of Viking Cruises to make everyday purchases, pursue various cultural and culinary affairs as well as travel. This loyalty-driven program aims to encourage customer involvement with Viking Cruises both before and after, thereby giving a boost to the number of bookings. Further, card members will be rewarded for making purchases with Viking Cruise. 

This agreement will enable Viking Cruises to leverage Alliance Data’s proprietary data driven services, thereby delivering powerful customs and analytics which would increase the number of bookings, thus giving a boost to its top-line growth. This credit card would not only appeal to opulent travelers but also support Viking Cruises’

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