Shifting focus from direct customer response to retention, with the help of an artificial intelligence-enabled marketing platform, Emarsys, has seen Global Shop Direct obtain a 20 per cent uplift in revenue from automated product recommendations on its website.
After recognising the needs of its customers, plus preferred channels of communication, had changed, Global Shop Direct implemented Emarsys’ artificial intelligence (AI) enabled cloud marketing platform in 2016 to increase revenue through automation and improved personalisation. Now, the platform has enabled Global Shop Direct to increase its customers’ lifetime value by focusing on retention through improved engagement.
Global Shop Direct’s digital marketing manager, Maïna Cissé, said Emarsys’ automation and personalisation capabilities have been huge success drivers for the retailer’s campaigns, with the web channel solution allowing for personalised and relevant content to be displayed via its website to specific customers using AI, as well as real-time
Article source: https://www.cmo.com.au/article/635331/ai-enabled-emarsys-facilitates-20-increase-global-shop-direct-revenue/
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