Agilysys, a provider of cloud-native and on-premises hospitality software and services, has released Agilysys Digital Marketing, a hospitality marketing solution.
Agilysys Digital Marketing helps hospitality providers deliver personalized, brand-crafted messaging and promotional offers to their guests. It simplifies email and SMS marketing communication with guests through event and campaign-based business rules. Marketers can segment guests by type or other criteria and send context-related communications at time of reservation, check-in, or check-out, or support defined marketing campaigns and offers.
It also offers API integration to other Agilysys and third-party solutions.
Key product features include the following:
- Guest surveys;
- Personalized content and offers tailored to the guest’s profile, history, and stay;
- The ability to combine guest information from any system into a single guest itinerary;
- Targeted marketing campaigns with context-related offers at booking, pre-arrival, check-in, and check-out for specific market segments to generate new bookings, reward returning guests, and drive additional revenue per booking;
- Brand-crafted designs with a message editor
Article source: https://www.destinationcrm.com/Articles/CRM-News/CRM-Across-the-Wire/Agilysys-Launches-Agilysys-Digital-Marketing-145925.aspx
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