Danish omnichannel marketing automation software company Agillic supports its clients in delivering personalised communications. Product innovations, such as Agillic’s advanced SMS editor with an improved user interface and powerful features, help clients tap more smoothly into the benefits of personalised SMS experiences.
Nils Budde, Head of Products at Agillic, notes an increased interest in personalised SMS marketing among the company’s clients:
“We are experiencing massive traction towards sending out personalised SMS communication. Across industries, our clients report substantial payback from their SMS activities. While SMS has always had an unsurpassed opening rate, personalised SMS experiences send conversion rates – and value – steeply upward. Further, when SMS marketing is part of the overall omnichannel marketing strategy, like the one facilitated by the Agillic platform, clients can leverage attractive channel synergies.”
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