Even before the pandemic, getting in front of the right customers was hard for retailers, restaurateurs, and e-commerce store owners.
As email open rates fell over the course of the last few years — and foot traffic into physical stores all but dried up in 2020 — marketers have had to get creative to retain customers.
Voxie believes text messages are the answer.
As a text marketing platform, Voxie automates and manages large-scale text messaging campaigns for businesses and retailers. This might look like a check-in on how a newly purchased product is working for a customer or a brand-relevant drip campaign to send coupons or survey links.
The startup says that their campaigns see a 98% open rate and a 30% click-through rate.
Having businesses pivot to text marketing makes sense, given that the average American spends 5.4 hours per day on a phone. For the team, text messaging helps open Article source: https://hypepotamus.com/feature/voxie-series-a/
Recent Comments