Mobile marketing startup Affle India’s Rs 459 crore IPO opened for subscription on Monday. The price band for the Affle India IPO has been set at Rs 740-745 per share. The issue will close on July 31, 2019.
Affle was set up in April 2005 with an SMS-based marketing solution when 3G didn’t exist, PDAs (personal digital assistants) devices were all the rage, and the smartest phone around was the Blackberry. Even back then, Founders Anuj Khanna Sohum and Anuj Kumar were convinced consumers would be spending a lot of time on their mobile phones.


The Affle India IPO comprises a fresh issue aggregating up to Rs 90 crore (20 percent of the issue size) and an offer for sale of up to 49,53,020 equity shares for Rs 367-369 crore by the company’s promoter Affle Holdings
Article source: https://yourstory.com/2019/07/affle-india-ipo-subscription
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