Affiliate marketing networks (as well as internal affiliate
marketing programs) present businesses with an effective means of
leveraging a large pool of independent marketers (“publishers” or “affiliates”),
without the need to expend resources locating and negotiating
separate contractual arrangements with each of those
publishers. By nature, affiliate marketing involves working
with a large volume of publishers. As such, it is essential
that businesses advertising through use of affiliate programs (or
“advertisers”) ensure that the contractual provisions
applicable to participating publishers provide ample legal
protections and limitations of liability. Experienced affiliate
marketing attorneys can help advertisers ensure that they secure
key contractual terms in their agreements with third-party
affiliates.
Can an Affiliate Network Contract Protect My Business?
Affiliate Marketing Contracts
Where a prospective advertiser engages with an existing
affiliate marketing network, in almost all circumstances, that
affiliate network already has a standard contract that publishers
are asked to execute. Advertisers should ensure
Article source: https://www.mondaq.com/unitedstates/advertising-marketing-branding/1052122/affiliate-marketing-attorneys-why-you-need-one
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