Text messaging can help ecommerce marketers engage and retain customers, but it is not a replacement for email communication or mobile apps.
In 2021, roughly 280 million Americans will own a smartphone out of a total population of 328.2 million, according to Statista. Smartphones are ubiquitous, in other words.
Many smartphone owners are seemingly addicted to their devices, looking at them between 80 and 100 times a day, depending on which survey you read.
Text messaging — specifically, short message service (SMS) communication — is among the most popular smartphone applications. An often-quoted Gartner report from 2016, for example, found that SMS had an open rate of about 98 percent. And several other surveys estimate that many smartphone users will read a text message within five minutes of receiving it.
Most American adults use
Article source: https://www.practicalecommerce.com/adding-sms-to-an-ecommerce-marketing-mix
Recent Comments