Portland, OR, April 28, 2021 (GLOBE NEWSWIRE) — Act-On Software, the leading growth marketing automation platform, today launched SMS automated marketing to allow marketers to send “in-the-moment” messaging and create data-driven, automated SMS campaigns. Built directly into Act-On’s platform, the solution far surpasses other competitive offerings of SMS “bolt-ons” and empowers marketers to leverage SMS as a fully integrated, primary marketing automation channel. With the ability to build SMS automated campaigns ahead of time or send direct SMS messaging on the fly, Act-On users can now leverage the power of direct and personalized mobile engagement to improve the experience for their customers.
“Our focus has always been making our customers successful and our SMS automated marketing solution gives them the means to reach their audiences when and where it makes most sense,” said David Greenberg, chief marketing officer at Act-On. “With this new solution
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