LITTLE ROCK, Ark., Oct. 23, 2019 /PRNewswire/ — ABC Financial (ABC), the leading software and payment processing provider to the health and fitness industry, today announced their preferred partnership with Trek CCM, LLC. ABC is excited to integrate Trek’s automated, yet personal, customer communications platform with ABC’s software ecosystem. Trek’s solution, Heather, will enable clubs using ABC Financial software to effectively and efficiently communicate with members on a continuous basis.

“Too many gym owners are feeling pain that Heather will alleviate,” said Trek founder and CEO Cameron Marcum.  “Consider how much work they put into hiring and training new employees and pushing marketing promotions, only to see their efforts impeded by poor execution. Recently-hired employees are less effective at building relationships with customers, don’t follow up as well with hard-earned leads, have below-average closing ratios – and often turn over quickly.”

As a veteran user and builder of fitness messaging

Article source: https://www.prnewswire.com/news-releases/abc-financial-and-trek-announce-vendor-partnership-300944073.html

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