Abandoning Multichannel Marketing Efforts in Favor of a ‘Mobile First’ Strategy

Daniel Rubinstein is Chief Business Development Officer for LoyaltyPlant, a mobile marketing platform for restaurant chains. The company’s proprietary platform offers a CRM system, a white-label app and POS integration and has more than 500 customers in eight countries.

Article source: https://www.modernrestaurantmanagement.com/abandoning-multichannel-marketing-efforts-in-favor-of-a-mobile-first-strategy/