Mobile messaging is ideal for any company that’s communicating with customers because it can be applied across the whole customer journey.
As mobile messaging gains popularity, unique opportunities are emerging for marketers. From product delivery to customer engagement, Jonathan Morgan, CEO of OpenMarket (an Amdocs company) explains the tangible benefits of mobile marketing. He discusses why mobile messaging solutions make sense for B2B, what really matters for customer engagement and the reason for this shift from talk to text.
Having grown up in the mobile technology industry, Jonathan streamlines strategies, processes and structures across the entire business at OpenMarket. In conversation with MarTech Advisor, he gives us valuable insights into working in the mobile messaging landscape and offers us a glimpse of the future.
As mobile messaging gains momentum, Jonathan answers our questions on:
- What marketers need to keep in mind when developing a mobile marketing strategy.
- How to create customer service
Article source: https://www.martechadvisor.com/interviews/interactive-marketing/openmarket-jonathan-morgan-benefits-of-mobile-marketing/
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