A Marketer’s Guide to SMS | Sponsored Content | Tech-Talk Webinar, On-Demand

SMS is one of the most engaged and highest ROI channels available to marketers. Yet many organizations have yet to embrace this powerful mobile channel because of lack of phone numbers and customer permission, and even simply uncertainty in how to execute it.

But not deploying an effective SMS strategy means you’ll miss out on a significant percentage of customers who increasingly prefer to be reached on their mobile device. According to EZ Texting, SMS has 150x the engagement rate of email campaigns.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Acoustic’s Dave Haucke, vice president of product management, and Pinky Lees, worldwide mobile strategist. They shared multiple use cases to help marketers understand how to get started with SMS, and where this channel fits into your overall communications and